About Us
Built on a decade of digital commerce experience
BNDX builds on over 10 years of experience in digital commerce and marketplaces. We’ve helped brands grow through platforms like Amazon, Bol, Google, and Shopify — optimizing visibility, content, and performance across channels.
But the way commerce works is changing.
More and more, products are no longer discovered through search alone.
AI systems and algorithms are starting to interpret intent, evaluate options, and influence what gets chosen.
That’s why we created BNDX.
We help brands prepare for this shift — by moving from channel-based optimisation to a more connected, system-driven approach to growth.
Who We Are
We are BNDX
BNDX was founded by the team behind Brand New Digital, with years of hands-on experience helping brands grow on marketplaces and digital platforms.
Through that experience, we’ve seen how platforms and algorithms decide which products get visibility — and how that is rapidly changing with the rise of AI.
Today, success is no longer just about ranking in a single channel.
It’s about whether your brand is understood, trusted, and selected — both by people and by the systems guiding them.
That’s where we focus.
We help brands structure their data, improve their content, and connect their systems so they become easier to find, easier to trust, and easier to buy.
We don’t just follow change — we help you stay ahead of it.
10+ Years in Digital Commerce
Built on a decade of hands-on experience helping brands grow on marketplaces and digital platforms.
Platform & Algorithm Expertise
We understand how platforms and algorithms evaluate products — and what drives visibility, trust, and performance.
Our Values
Built with intent.
Designed for results.
Structured for visibility
AI systems reward clarity. We structure your data and content so your brand is easier to understand, find and recommend.
Focused on real impact
AI only creates value when applied correctly. We focus on what drives visibility, conversion and growth — not hype.
Human-first, AI-enabled
Your brand still needs to connect with people. We combine strong positioning with machine readability, so you win both trust and attention.
BNDX
What makes us stand out
Most agencies optimise channels.
We help brands stay visible in a world shaped by AI.
While many focus on campaigns and short-term results, we focus on what actually drives long-term performance.
We help brands improve how their products are understood, evaluated and selected — not just by people, but increasingly by AI-driven systems.
Our background in marketplaces gives us deep insight into how platforms decide what gets visibility and trust.
That’s why we don’t just optimise what’s visible — en dezewe improve the structure behind it.
We help brands organise their data, strengthen their content, and connect their systems so they become easier to find, easier to trust and easier to buy.
Not just today — but as the way people discover and buy continues to change.
Traditional Commerce
Optimised per channel
Depends on manual work
Reactive decision-making
Data and tools are disconnected
Growth comes in small steps
Limited by team capacity
Agentic Commerce (BNDX)
System-driven visibility
AI-readable data
Intent-driven decisions
Connected platforms
Continuous optimization
Scalable growth
FAQs
Questions about agentic commerce?
Here’s what you need to know.
Is agentic commerce just another AI trend?
Do we need to replace our current e-commerce stack?
How does agentic commerce impact marketplaces like Amazon or Bol?
How is this different from traditional automation?
When should a brand start preparing for agentic commerce?
Is this only relevant for large enterprises?
How do you measure success in an agentic ecosystem?
How do we get started?
Design for what chooses next.
Build your brand for the agentic era.